Humminbird - For the Driven Angler

The waters are full of independent thinkers, and on this they agree: Humminbird is plain. Clear. Better. Find out how some of the best anglers everywhere are using our technology to locate and catch more fish.

Every cast counts

Revealing the secrets of the water to help anglers pursue their passion for the sport: it's what we've been doing since we developed the first fish finder as Techsonic Industries in 1971, and it's what we always will.

From strobes to LCDs, from analogue to digital and from DualBeam sonar to MEGA Imaging®; the past five decades have seen huge changes at Humminbird.

We started with best-in-class sonar and depth gauges, and our innovations have grown to include marine GPS, LakeMaster® and CoastMaster® mapping, radar and full boat control integration with selected Minn Kota® trolling motors.

Through it all, there has been one constant: design, engineering, manufacturing and technical support based in the US. From our home base in Eufaula, AL, we are here to help anglers make the most of every moment on the water.

Fish smarter, not harder

Whether you are an experienced tournament angler who relies on your APEX™ or SOLIX® devices to make every minute and bite count, or use your HELIX® fish finder to make the most of your time on the water with family or friends, count on us to help you find the best fishing spots faster and explore the water with confidence.